Business Technology

General Business, Marketing Emphasis - Associate in Applied Science

If you enjoy creating effective and exciting marketing materials, you might want to sign up for HGTC's Associate in Science in General Business, with a Marketing emphasis. This program gives you the knowledge, skills, and abilities you need to qualify for entry-level marketing positions in business. While some of the courses in the General Business/Marketing Emphasis program transfer to a senior institution, this degree is not designed as a "transfer" degree, but, rather, is a career degree that prepares you for employment.


For more information, contact:

Candace Howell (843) 349-7132

See Program Requirements»

Career Outlook

Every industry needs to promote their goods and services. A degree in Marketing enables graduates to work in many different fields. Employment opportunities can be found in the following areas:

  • Private corporations
  • Retail establishments
  • Manufacturing

For more information about careers, visit O*Net Online for an overview of South Carolina and National earnings statistics, and Horry Georgetown Technical College's Career Resource Center for more employment, career, and professional development resources.

Curriculum Sequence

First Semester - Fall    
ACC 111 Accounting Concepts 3
BUS 101 Introduction to Business 3
CPT 170 Microcomputer Applications 3
ENG 155 Communications I 3
MKT 101 Principles of Marketing 3
Second Semester - Spring    
ACC 112 Organizational Accounting 3
BAF 101 Personal Finance 3
ENG 160 Technical Communications 3
MAT 101 * Beginning Algebra 3
MKT 135 Customer Service 3
Third Semester - Summer    
ACC 102 Accounting Principles II 3
BUS 121 Business Law I 3
MGT 101 Principles of Management 3
MKT 120 Sales Principles 3
Fourth Semester - Fall    
BUS 210 Introduction to E-Commerce in Business 3
BUS 220 Business Ethics 3
MGT 150 Fundamentals of Supervision 3
MGT 201 Human Resources Management 3
MKT 250 Consumer Behavior 3
Fifth Semester - Spring    
BUS 240 Business Statistics 3
ECO 210 Macroeconomics 3
   or    
ECO 211 Microeconomics  
IDS 201 Leadership Development  
MKT 240 Advertising 3
  ** Humanities 3
 

TOTAL CREDIT HOURS

69

* Mathematics: Students who do not meet the math placement score for MAT 101 should take MAT 155 or MAT 032 during the first semester.

**Humanities: IDS 201, Leadership Development, is the preferred course. Should IDS 201 not be available, other courses are permissible with specific permission of the student’s advisor. Examples include: ART 101, HIS 101, HIS 102, HIS 201, HIS 202, MUS 105, PHI 101, PHI103, PHI 110, SPA 107, ENG 201, ENG 202, ENG 205, ENG 206, ENG 208 or ENG 209 may be chosen, but only if ENG 101 and ENG 102 have been completed.

For transfer to senior institution, students should select the following transfer courses: ENG 101 and SPC 205 for ENG 155 and ENG 102 for ENG 160; MAT 110 or 120 for MAT 101.