Marketing - Business Administration | Horry Georgetown Technical College

Business Administration - Marketing

Business Administration - Associate in Applied Science

Program Requirements:

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Admission Type:

General College Admission
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Grand Strand


(843) 349-5277

a women stands by her shop selling bread


If you enjoy creating effective and exciting marketing materials, you might want to sign up for HGTC's Associate in Science in Business Administration, with a Marketing emphasis. This program gives you the knowledge, skills, and abilities you need to qualify for entry-level marketing positions in business. The Business Administration/Marketing Emphasis program is a career degree that prepares you for employment.

Horry Georgetown Technical College is nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP), 7007 College Blvd., Suite 420, Overland Park, Kansas 66211, (913) 339-9356,, for the offering of the Associate Degrees in Accounting, Business Administration and Administrative Office Technology. Students interested in reviewing the accreditation documents may view them in the Academic Deans' Office.

For more information about HGTC's accreditations, click here

For more information, contact:
Candace Howell - (843) 349-7132

Career Outlook

Every industry needs to promote their goods and services. A degree in Marketing enables graduates to work in many different fields. Employment opportunities can be found in the following areas:

  • Advertising Agencies
  • Attractions
  • Event Planning
  • Government Agencies
  • Hotels & Conventions
  • Manufacturing
  • Private corporations
  • Public Relations Firms
  • Retail establishments
  • Sports Tourism

For more information about careers, visitO*Net Online for an overview of South Carolina and National earnings statistics, and Horry Georgetown Technical College's Career Resource Center for more employment, career, and professional development resources.

Public Disclosure Information

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Curriculum Sequence

First Semester - Fall    
ACC 101 Accounting Principles I 3
BUS 101 Introduction to Business 3
COL 105 Freshman Seminar 3
ENG 155 Communications I* 3
MKT 101 Principles of Marketing 3
  TOTAL 15
Second Semester - Spring    
ACC 102 Accounting Principles II 3
BAF 101 Personal Finance 3
ENG 160 Technical Communications* 3
MAT 101 Beginning Algebra* 3
MKT 135 Customer Service 3
  TOTAL 15
Third Semester - Summer    
BUS 121 Business Law I 3
MGT 101 Principles of Management 3
MKT 120 Sales Principles 3
MKT 290 SCWE Marketing 3
  TOTAL 12
Fourth Semester - Fall    
BUS 210 Introduction to E-Commerce in Business 3
BUS 220 Business Ethics 3
MGT 150 Fundamentals of Supervision 3
MGT 201 Human Resources Management 3
  TOTAL 12
Fifth Semester - Spring    
BUS 240 Business Statistics 3
ECO 210 Macroeconomics 3
ECO 211 Microeconomics  
IDS 201 Leadership Development** 3
MKT 240 Advertising 3
  TOTAL 12



*For transfer to senior institution, students should select the following transfer courses: ENG 101, ENG 102 and SPC 205 for ENG 155 and ENG 160; MAT 110 or 120 for MAT 101.

**Humanities: IDS 201, Leadership Development, is the preferred course. Should IDS 201 not be available, other courses are permissible with specific permission of the students advisor. Examples include: ART 101, HIS 101, MUS 105, PHI 101, or ENG 201 (ENG 101 and ENG 102 mustbe completed prior).