News Center

HGTC and CCU Students Claim Naming Rights

Student brainstorming at local colleges could deliver the  Naming rightsright name for a new sports tourism venue in Myrtle Beach.
 
Prof. Candace Howell, who teaches at HGTC and Coastal Carolina University, convened a panel of students on the HGTC Campus recently to meet with city officials, hoteliers and representatives from The Sports Facilities Advisory group (SFA), the chosen management company working with the City of Myrtle Beach to develop a new sports tourism venue.
 
“Combining family vacations with kids’ sports interests is a growing trend,” Professor Howell said.
 
Examples of the impact sports is having on tourism include batting cages installed at Sands Resorts and artificial turf installed on hotel roofs around town.
 
SFA CEO Dev Pathik charged students with giving local leaders a direction for naming the new facility. “We want this facility to stand for something,” he said. “For education, character and for critical life skills. We want it to make people think about courage and teamwork. When someone arrives at this place, we want to inspire that person to play at their highest and best.”
 
Students participated as part of class exercises in business and marketing. Their challenge now is to submit a list of names to the City of Myrtle Beach within the next few days.